About us

Niche was established in 2006 and is based in the independent shopping quarter called 'The Lanes' in Leicester City Centre. It was founded by myself and my husband Ron with the idea to create a shop that sold lovely, unique products that you wouldn't be able to find on the high street. We both have a passion for buying stylish and inspiring products from all over the World.

We have has never lost sight of its original values and identity being very much like an independent store and it is this philosophy that sees our customers return again and again.